In 2019, she began disseminating mental health content on TikTok, with the aim of making evidence-based psychological knowledge and practical tools accessible to a broad audience. She subsequently established herself as one of the most prominent psychologists on social media, contributing to the wider dissemination of mental health education.

She is the author of the bestselling book Why Has Nobody Told Me This Before?, which reached number one on The Sunday Times bestseller list and has been translated into more than 45 languages. Her second book, Open When…, further extended the reach of her work, reinforcing her contribution to the dissemination of psychological knowledge and the promotion of mental health and well-being.

Through her evidence-based approach and commitment to public engagement, she has become an influential international voice in mental health education, equipping audiences with practical strategies to navigate emotional challenges, strengthen resilience, and enhance personal well-being.